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  • Digital Marketing : Integrating Strategy, Sustainability, and Purpose
    Digital Marketing : Integrating Strategy, Sustainability, and Purpose

    Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration.It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition:Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purposeIntroduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholdersOutlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunitiesDemonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholdersHighlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networksPresents critical insights on the importance of using data analytics to inform and drive digital activitiesIncorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experienceUpdated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook.An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.

    Price: 48.99 £ | Shipping*: 0.00 £
  • Natural Coconut Bowl Eco friendly Coconut Shells Handmade Oil Organic Bowls
    Natural Coconut Bowl Eco friendly Coconut Shells Handmade Oil Organic Bowls

    Wholesale Price ,Trade Assurance | Alibaba.com

    Price: 2.96 € | Shipping*: 0.00 €
  • Organic Synthesis : Strategy and Control
    Organic Synthesis : Strategy and Control

    Organic Synthesis: Strategy and Control is the long-awaited sequel to Stuart Warren's bestseller Organic Synthesis: The Disconnection Approach, which looked at the planning behind the synthesis of compounds.This unique book now provides a comprehensive, practical account of the key concepts involved in synthesising compounds and focuses on putting the planning into practice. The two themes of the book are strategy and control: solving problems either by finding an alternative strategy or by controlling any established strategy to make it work.The book is divided into five sections that deal with selectivity, carbon-carbon single bonds, carbon-carbon double bonds, stereochemistry and functional group strategy. * A comprehensive, practical account of the key concepts involved in synthesising compounds * Takes a mechanistic approach, which explains reactions and gives guidelines on how reactions might behave in different situations * Focuses on reactions that really work rather than those with limited application * Contains extensive, up-to-date references in each chapter Students and professional chemists familiar with Organic Synthesis: The Disconnection Approach will enjoy the leap into a book designed for chemists at the coalface of organic synthesis.

    Price: 55.95 £ | Shipping*: 0.00 £
  • Corporate Strategy and Sustainability : from Excellence to Fraud
    Corporate Strategy and Sustainability : from Excellence to Fraud

    Corporate Strategy and Sustainability is a substantially updated, detailed overview of sustainability issues for business and economics students.Built to teach the evolution of the history of sustainability practices, this edition has expanded coverage of social sustainability issues, non-Western perspectives and sustainable supply chains.Rich in cases, these too have been updated to demonstrate best practice and the practical application of theory.Extensive discussions of tools show how incorporate sustainability issues apply to strategic decision making.The book accentuates the value and importance of a strong sustainability approach in an age of climate change emergency.This textbook is an ideal companion to instructors and students of sustainability in business, economics and management.

    Price: 35.99 £ | Shipping*: 0.00 £

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  • Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation
    Evolution of the Global Fitness Industry : Strategy, Sustainability and Innovation

    The pandemic has taught us all how important it can be to look after our physical and mental health, and how worthwhile it is to invest in taking care of ourselves.This short book illustrates the main trends that are modifying the fitness industry worldwide and highlights contemporary relevance to strategic change.It outlines what is currently happening within the promising fitness market and analyses the major emerging trends and the scientific data, referring to startups that could become very interesting market players in the years to come.Sustainability and technology will be the subject of in-depth analysis, as they represent the main drivers that will guide the sector in the future.The book also considers the most important aspect of sustainability related to the fitness industry and wellness more generally: the Silver Economy.The analysis is supported by an extensive database involving the 100 leading companies in the sector worldwide.The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying the socio-economic scenario.The treatment of key themes such as fitness-tech startups, sport strategic management and above all innovation and sustainability make the book unique and appealing to researchers, academics, students, and practitioners.

    Price: 49.99 £ | Shipping*: 0.00 £
  • Strategy and Sustainability : A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business
    Strategy and Sustainability : A Hardnosed and Clear-Eyed Approach to Environmental Sustainability For Business

    Business and environmental sustainability are not natural bedfellows.Business is about making money; sustainability is about protecting the planet.Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term benefit.To some activists, all executives are exploitative, selfish “1 percenters”.To some executives, all activists are irresponsible, unyielding extremists. And yet engaging with the issue isn’t optional – all businesses must have a strategy to deal with sustainability and, like any strategy, this involves making choices. Strategy and Sustainability encourages its readers to filter out the noise and make those choices in a hard-nosed and clear-eyed way.Rosenberg’s nuanced and fact-based point of view recognizes the complexity of the issues at hand and the strategic choices businesses must make.He blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a framework with which Senior Management might engage with the topic, not (just) to save the planet but to fulfil their short, medium, and long-term responsibilities to shareholders and other stakeholders.

    Price: 39.99 £ | Shipping*: 0.00 £
  • The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy
    The Oxford Handbook of Strategy : A Strategy Overview and Competitive Strategy

    The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy.It unites a team of contributors who are all authorities on the topic of their chapter.The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy.Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.

    Price: 70.00 £ | Shipping*: 0.00 £
  • Decoding Strategy
    Decoding Strategy

    OVERVIEWHumans are curious by nature. We like to observe people in action and we not only like to play games, but also to win. With its central focus on observing management behaviour to predict likely future actions, this book explores the various ways and means of predicting competitor reaction by examining the actions and reactions of competing firms.The approach adopted in this book is based on the premise that individual behaviour follows a line of action and reaction, thus creating a predictable pattern that resembles a set of moves akin to a game of chess.This pattern is termed a critical time line. Using real-time case studies of global companies in his book, Patrick demonstrates how the pattern embedded in each time line offers a window into the strategic behaviour of companies as competitors in a game.These patterns are an integral part of decoding strategy and winning! TARGET AUDIENCE-MBA students-Business leaders, managers, professionals and executives

    Price: 56.99 £ | Shipping*: 0.00 £

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