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  • Graphic Artists Guild Handbook, 16th Edition : Pricing & Ethical Guidelines
    Graphic Artists Guild Handbook, 16th Edition : Pricing & Ethical Guidelines

    The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals.A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines.It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights.Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include:More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.

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  • Pricing : A Guide to Pricing Decisions
    Pricing : A Guide to Pricing Decisions

    This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market.This strategic view on pricing gives the reader a competitive advantage.It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students.The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions.Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays.The analysis is based on the basic edition of Microsoft Excel software.In sum, the book helps the reader to strategically plan, execute, and win price competitions.It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy.The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy.

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  • Pricing Design
    Pricing Design

    Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.

    Price: 16.99 £ | Shipping*: 3.99 £
  • The Pricing Journey : The Organizational Transformation Toward Pricing Excellence
    The Pricing Journey : The Organizational Transformation Toward Pricing Excellence

    Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities.Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives.To remedy this, The Pricing Journey provides an integrated guide to the organizational, social, and behavioral aspects of pricing—drawing on principles of socio-technical change.Based on extensive qualitative and quantitative research in an array of firms around the world, Stephan M.Liozu provides a practical roadmap for management teams that aim to reach a new level of pricing power. Liozu introduces the 5 C model of transformation, which relies on change, capabilities, champions, confidence, and center-led organizational design to create effective and lasting pricing strategies.Rooting his recommendations in research and practice, Liozu proposes specific capabilities to develop on the road to pricing excellence.This book prepares pricing and marketing professionals to be true strategic partners, while contributing the study of pricing transformation.

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  • What is pricing strategy?

    Pricing strategy refers to the method a company uses to set the prices of its products or services. It involves analyzing market conditions, competition, and customer demand to determine the most effective pricing approach. Pricing strategy can include various tactics such as cost-plus pricing, value-based pricing, skimming pricing, or penetration pricing. The goal of a pricing strategy is to maximize profits while remaining competitive in the market.

  • What is the pricing flexibility?

    Pricing flexibility refers to the ability of a company to adjust the prices of its products or services in response to changes in market conditions, competition, or customer demand. This can include the ability to offer discounts, promotions, or adjust pricing strategies to maximize revenue and profitability. Pricing flexibility is important for businesses to remain competitive and responsive to market dynamics, and it allows them to adapt to changing economic conditions and customer preferences.

  • What is Apple's pricing strategy?

    Apple's pricing strategy is based on a premium pricing model, where they set their prices higher than their competitors to reflect the perceived value of their products. They focus on creating high-quality, innovative products and then price them at a premium to convey a sense of exclusivity and luxury. This strategy helps Apple maintain a strong brand image and allows them to generate higher profit margins. Additionally, Apple also uses a skimming pricing strategy, where they initially set high prices for new products and then gradually lower them over time as the product matures in the market.

  • Is this pricing policy fair?

    The fairness of the pricing policy depends on various factors such as the cost of production, market demand, and the value provided to the customers. If the pricing policy is based on transparent and reasonable factors, and if it allows for a fair return on investment for the company while providing value to the customers, then it can be considered fair. However, if the pricing policy is based on unfair practices such as price gouging or exploiting customer demand, then it would not be considered fair. Ultimately, fairness is subjective and can vary based on individual perspectives and circumstances.

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  • Nonlinear Option Pricing
    Nonlinear Option Pricing

    New Tools to Solve Your Option Pricing ProblemsFor nonlinear PDEs encountered in quantitative finance, advanced probabilistic methods are needed to address dimensionality issues.Written by two leaders in quantitative research—including Risk magazine’s 2013 Quant of the Year—Nonlinear Option Pricing compares various numerical methods for solving high-dimensional nonlinear problems arising in option pricing.Designed for practitioners, it is the first authored book to discuss nonlinear Black-Scholes PDEs and compare the efficiency of many different methods.Real-World Solutions for Quantitative Analysts The book helps quants develop both their analytical and numerical expertise.It focuses on general mathematical tools rather than specific financial questions so that readers can easily use the tools to solve their own nonlinear problems.The authors build intuition through numerous real-world examples of numerical implementation.Although the focus is on ideas and numerical examples, the authors introduce relevant mathematical notions and important results and proofs.The book also covers several original approaches, including regression methods and dual methods for pricing chooser options, Monte Carlo approaches for pricing in the uncertain volatility model and the uncertain lapse and mortality model, the Markovian projection method and the particle method for calibrating local stochastic volatility models to market prices of vanilla options with/without stochastic interest rates, the a + b? technique for building local correlation models that calibrate to market prices of vanilla options on a basket, and a new stochastic representation of nonlinear PDE solutions based on marked branching diffusions.

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  • Pricing Decoded : How Leading Pricing Practitioners Manage Price to Boost Profits
    Pricing Decoded : How Leading Pricing Practitioners Manage Price to Boost Profits

    Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions.Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability. Renowned pricing experts Danilo Zatta and Maciej Kraus show organizations how to boost profitability and build a competitive advantage, transforming the way to set and manage prices.Case studies from the world’s leading pricing practitioners in both B2C and B2B organizations, such as Alcatel-Lucent, Asashi, Google, BP-Castrol, Unilever, Microsoft, Borealis, Hilton, Nike, MediaWorld, Philips Healthcare, Schneider Electric, DHL, Zalando, Zuora, Workday, Assa Abbloy, and Coor, are presented throughout.This book makes smart and innovative pricing more accessible and understandable for all.It provides a strong foundation in the concepts as well as the application in business, empowering you to judge monetization opportunities in a more effective way and ultimately make better decisions. The book is relevant to C-levels, managers, entrepreneurs, investors, as well as sales, marketing, and pricing managers, who want to learn more about topline potentials and monetization through pricing and achieve sustainable growth.

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  • Asset Pricing : Revised Edition
    Asset Pricing : Revised Edition

    Winner of the prestigious Paul A. Samuelson Award for scholarly writing on lifelong financial security, John Cochrane's Asset Pricing now appears in a revised edition that unifies and brings the science of asset pricing up to date for advanced students and professionals.Cochrane traces the pricing of all assets back to a single idea--price equals expected discounted payoff--that captures the macro-economic risks underlying each security's value.By using a single, stochastic discount factor rather than a separate set of tricks for each asset class, Cochrane builds a unified account of modern asset pricing.He presents applications to stocks, bonds, and options.Each model--consumption based, CAPM, multifactor, term structure, and option pricing--is derived as a different specification of the discounted factor.The discount factor framework also leads to a state-space geometry for mean-variance frontiers and asset pricing models.It puts payoffs in different states of nature on the axes rather than mean and variance of return, leading to a new and conveniently linear geometrical representation of asset pricing ideas. Cochrane approaches empirical work with the Generalized Method of Moments, which studies sample average prices and discounted payoffs to determine whether price does equal expected discounted payoff.He translates between the discount factor, GMM, and state-space language and the beta, mean-variance, and regression language common in empirical work and earlier theory.The book also includes a review of recent empirical work on return predictability, value and other puzzles in the cross section, and equity premium puzzles and their resolution.Written to be a summary for academics and professionals as well as a textbook, this book condenses and advances recent scholarship in financial economics.

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  • Pricing in General Insurance
    Pricing in General Insurance

    Based on the syllabus of the actuarial profession courses on general insurance pricing – with additional material inspired by the author’s own experience as a practitioner and lecturer – Pricing in General Insurance, Second Edition presents pricing as a formalised process that starts with collecting information about a particular policyholder or risk and ends with a commercially informed rate.The first edition of the book proved very popular among students and practitioners with its pragmatic approach, informal style, and wide-ranging selection of topics, including:Background and context for pricingProcess of experience rating, ranging from traditional approaches (burning cost analysis) to more modern approaches (stochastic modelling)Exposure rating for both property and casualty productsSpecialised techniques for personal lines (e.g., GLMs), reinsurance, and specific products such as credit risk and weather derivativesGeneral-purpose techniques such as credibility, multi-line pricing, and insurance optimisationThe second edition is a substantial update on the first edition, including:New chapter on pricing models: their structure, development, calibration, and maintenanceNew chapter on rate change calculations and the pricing cycleSubstantially enhanced treatment of exposure rating, increased limit factors, burning cost analysisExpanded treatment of triangle-free techniques for claim count developmentImproved treatment of premium building and capital allocationExpanded treatment of machine learningEnriched treatment of rating factor selection, and the inclusion of generalised additive modelsThe book delivers a practical introduction to all aspects of general insurance pricing and is aimed at students of general insurance and actuarial science as well as practitioners in the field.It is complemented by online material, such as spreadsheets which implement the techniques described in the book, solutions to problems, a glossary, and other appendices – increasing the practical value of the book.

    Price: 76.99 £ | Shipping*: 0.00 £
  • What is the difference between organic and eco-friendly products?

    Organic products are made from ingredients that are grown without the use of synthetic pesticides, herbicides, or fertilizers, and are often certified by a regulatory body. Eco-friendly products, on the other hand, are designed to have minimal impact on the environment throughout their entire lifecycle, from production to disposal. While organic products focus on the natural ingredients used, eco-friendly products consider the overall environmental impact of the product. In essence, organic products focus on the ingredients, while eco-friendly products focus on the entire product lifecycle.

  • How is pricing determined in markets?

    Pricing in markets is determined by the interaction of supply and demand. When the demand for a product or service is high and the supply is limited, the price tends to increase. Conversely, when the supply is high and the demand is low, the price tends to decrease. Additionally, factors such as production costs, competition, and consumer preferences also play a role in determining pricing in markets. Ultimately, pricing is a result of the balance between what consumers are willing to pay and what producers are willing to accept.

  • How can lifestyle affect pricing strategy?

    Lifestyle can affect pricing strategy in several ways. For example, if a target market has a high disposable income and values luxury and premium products, a company may choose to implement a premium pricing strategy to reflect the perceived value of their products. On the other hand, if the target market is more price-sensitive and values practicality, a company may opt for a value-based pricing strategy to appeal to this demographic. Additionally, lifestyle factors such as cultural preferences, spending habits, and purchasing behavior can also influence how a company sets its prices to align with the lifestyle of its target customers.

  • How is pricing determined for horses?

    Pricing for horses is determined by various factors such as breed, age, training, temperament, health, and performance record. The pedigree and bloodline of the horse also play a significant role in determining its price. Additionally, market demand, location, and the reputation of the seller can influence the pricing of a horse. Ultimately, the price of a horse is a reflection of its perceived value based on these factors.

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